PRIVACY POLICY — MOONELA LIMITED

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from www.moonela.co.uk (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device — including your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse the Site, we also gather information about the individual web pages or products you view, what websites or search terms referred you to the Site, and details about how you interact with the Site. We refer to this data as Device Information.

We collect Device Information using technologies such as:

• Cookies — small data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit www.allaboutcookies.org.

• Log files — which track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• Web beacons, tags, and pixels — electronic files used to record information about how you browse the Site.

Additionally, when you create an account, make a purchase, or attempt to do so through the Site, we collect certain personal information from you, including your name, billing and shipping address, payment details (including credit card numbers), email address, and phone number. We refer to this as Account Information.

When we talk about Personal Information in this Privacy Policy, we are referring to both Device Information and Account Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use Account Information to:

• Fulfil orders placed through the Site (including processing payment information, arranging for shipping, and providing invoices and/or order confirmations);

• Communicate with you;

• Screen orders for potential risk or fraud;

• Provide you with information or advertising relating to our products or services, in line with the preferences you have shared with us.

Device Information is used to:

• Help us screen for potential risk and fraud (especially your IP address);

• Improve and optimise our Site (for example, by analysing how customers browse and interact with the Site, and to assess the effectiveness of our marketing campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your data as outlined above. For example:

• We use Shopify to power our online store — learn how Shopify uses your data here: Shopify Privacy Policy.

• We use Google Analytics to understand how customers use our Site. Learn more about how Google uses your data here: Google Privacy Policy. You can opt out here: Google Analytics Opt-Out.

If you use Klarna at checkout, we may share your personal data with Klarna (such as your contact and order details) so they can assess eligibility and tailor their payment options to you. These details are processed in accordance with Klarna’s Privacy Policy.

We may also share your Personal Information to comply with applicable laws and regulations, respond to subpoenas or lawful requests for information, or protect our rights.

BEHAVIOURAL ADVERTISING

We use your Personal Information to provide you with targeted advertising or marketing communications we believe may be of interest to you.

To learn more about how targeted advertising works, visit the Network Advertising Initiative’s educational page at:
www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising here:

• Facebook: facebook.com/settings/?tab=ads

• Google: google.com/settings/ads/anonymous

You can also opt out via the Digital Advertising Alliance: optout.aboutads.info

DO NOT TRACK

Please note that we do not alter our data collection practices when we see a "Do Not Track" signal from your browser.

YOUR RIGHTS (EU & UK RESIDENTS)

If you are a UK or EU resident, you have the right to access the personal information we hold about you and to request correction, updating, or deletion of your information. If you wish to exercise this right, please contact us using the details below.

Please also note that your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order on the Site, we will retain your Account Information for our records unless and until you ask us to delete it.

MINORS

By using this Site, you confirm that you are at least the age of majority in your country, or that you are the age of majority and have given consent for any minor dependents to use the Site.

CHANGES

We may update this Privacy Policy from time to time in order to reflect changes to our practices, or for operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you wish to make a complaint, please contact us:

Email: support@moonela.com
Post:
MOONELA LIMITED
Company number 16533462
Registered office address
Flat D3304 371 Deansgate, Manchester, England, M15 4US